This course is an online video course that you can use to start landing your ideal clients. It's divided into 9 course videos. I'll walk you through the process I've used to gather hundreds of thousands of interested Facebook & Instagram users. By the end of this course, you can expect to know how to publish effective Facebook & Instagram ads and the process of turning leads into your ideal client.
01. Getting to Know Yours Ads Manager
We walk you through each section of the Ads Manager so that you completely understand the platform.10:08 mins
02. Everything You Need To Know About The Facebook Pixel
Learn what the Facebook Pixel is, why you need it, and how to use it effectively for your objectives.6:34 mins
03. Setting Up Your Campaign
Learn how to choose your Facebook Objective, best targeting practices, and Ad Placements for your ads.25:31 mins
04. Standard Events and Custom Conversions
Uncover the power of Standard Events and Custom Conversions to optimize your return on investment.11:09 mins
05. Custom Audiences
Learn what Custom Audiences are and how to leverage them to lower the cost of leads for your Business.9:37 mins
06. Content + Email Marketing
Discover why email marketing is important and secrets for creating leads from new visitors.7:20 mins
07. Building, Tracking, and Testing
Go through the process of creating a SOLID sales funnel, landing page anatomy, and how to properly refine.11:49 mins
08. Facebook + Instagram Ads Strategies 1-4
Walk through how to actually use Facebook + Instagram Ads strategically to collect leads.13:40 mins
09. Facebook + Instagram Ads Strategies 5-7
Learn additional insider strategies from what I've seen work by spending hundreds of thousands of dollars on Facebook + Instagram.10:25 mins
I loved everything weddings ever since I was a little girl. I dressed my Barbies in toilet paper dresses and did my 8th grade career project on wedding planning. I think I was destined to be in this industry in one capacity or another.
I am a full-time wedding planner at Sarah Evans Weddings who has a heart for the entrepreneur who wants to market their business well, but just doesn’t know how. I left my full-time career in advertising to go after my passion project. It's something everyone would love to do, right? How did I make the leap? Facebook and Instagram ads. Wherever you are at in your business whether it be just getting started, or just need to fill those last couple of dates for 2017, this course was made for you.